Technology, Mass Media, and Cultural Transformation in the Digital Age
The rapid evolution of digital technology has fundamentally transformed mass media and reshaped cultural norms, creating both opportunities and challenges for modern society. Recent scholarship in communication studies emphasizes how platforms such as social media, streaming services, and digital news outlets have altered how audiences consume, interpret, and interact with information (McQuail, 2010). The central theme across these resources highlights the convergence of technology and media as a driving force behind cultural globalization and personalization. For example, Pavlik (2020), a well-established media scholar, examines how emerging technologies such as artificial intelligence and immersive media enhance storytelling while simultaneously raising concerns about misinformation and audience fragmentation. His work, intended for both academics and communication professionals, complements Jenkins’ (2006) concept of participatory culture, which argues that ...